Reza Bassiri aka The orangeman's portfolio

Techstylab Identity + branding Art Direction: Reza Bassiri. Photography with kind permission by good friend Stephane Hattchouel aka Daichipai. I will miss you Stephane. 2013 Branding, Graphic Design, Photography
Airware Identity New aluminium based material used in the aeronautical industry, Airware by Constellium (ex Alcan) is lighter, greener, and stronger. Agency: Euro RSCG C&O. Art Director / Type design: Julien Denhez. Creative Director: Reza Bassiri. Brand expression Art Direction: Julien Denhez / Lucie Lebaz. Creative Director: Reza Bassiri 2013 Branding, Graphic Design, Typography
Vertu retail digital animations Ginger4 and The orangeman team up to create animation concept and visuals for Vertu in store HD screens. Part of revenue generated by phone sales help children in Africa. "Polygon" texture made phones transform and reveal children faces. Hope you like it. 2012 Art Direction, Computer Animation, Motion Graphics
Forme Publique poster / branding Graphic design & Branding for Defacto's "Forme Publique" an exhibition taking place every two years in Paris' business district, displaying the latest in urban furniture design. Background is a silver Pantone to reflect the "silverness" of buildings made of glass and steel. Typeface was design to convey a sense of three dimensionality and space. Type Design: Julien Dehnez. Art Direction: Julien Denhez / Reza Bassiri. Agency: Euro RSCG C&O (Havas Worldwide Paris). 2012 Branding, Graphic Design, Typography
Above Wealth Above wealth is an independent partnership providing asset management services to private clients and family offices. Design + Photography by Reza Bassiri aka The orangeman. 2012 Art Direction, Branding, Web Design
Fête de l'Humanité 2012 Fête de l’Humanité is a major musical and social event in it’s seventy seventh edition. They threw earlier this year a pitch where over sixty projects (agencies and freelance artists) participated. I am very proud of having been chosen to create the latest edition’s poster and core visual that is used throughout all their promotional material. I wanted to depart from the previous posters, by using photography as a primary layer. I wanted to express humanist values through two holding hands, conveying love and respect. As they join, these hands also represent the “V” of victory, on a social, moral and humanist value. In the background, creased paper is used to recall the Humanité’s newspaper activity. The visual had to have this tactile feel to it through the use of paper fabric and the hands. The poster is to be highly visible in Paris public transport and major publications and stores. I hope you like it and that it speaks to you. Art Director / Creative Director: Reza Bassiri for Design @ Euro RSCG C&O. 2012 Art Direction, Graphic Design, Photography
airmauritius.com After having designed Air Mauritius’ logo, corporate and global branding, its internal and external communications, the planes and helicopter livery, Euro RSCG C&O signs the official airmauritius.com website. Art Directors: Romain Zitouni / Reza Bassiri. Creative Director: Reza Bassiri. Development and production: Air Mauritius. 2012 Art Direction, Branding, Web Design
Nexity Identity and branding Client: Nexity. Agency: Euro RSCG C&O. Logo & type design : Reza Bassiri. Brand expression Art Direction : Reza Bassiri. Assistant Art Director: Patrick Issenmann. Illustrations: Mathieu Forichon. Website Design: Jan Garet / Baptiste de Prailles / Reza Bassiri. Creative Director : Reza Bassiri 2012 Branding, Art Direction, Typography
B+M PARIS B+M PARIS asked The orangeman do design their logo, identity and brand expression, print communication and materials, website, social network presence, and retail design. B+M PARIS is an international medical and dental esthetic center. Find out more on: bm-paris.com 2011 Graphic Design, Branding, Typography
EDF Digital Galaxy Euro RSCG C&O has worked for over a year to create EDF’s new websites. Creating better navigation, more interactivity, richer content through video, animations, audio, widgets and more… A total of 40 websites around the world including America, China, Poland, England, France and many more… Lead Art Directors: Thierry Guerchet / Sandrine Yvrenogeau / Benjamin Rossignol / Reza Bassiri. Art Directors: Ginger / Rox / Michael Nakache / Benoit Hasboun / Emeric Pouzenc. Assistant Art Directors: Anne Sophie Iung / David Miège. Animation of this video by: Apkosta. Creative Director: Reza Bassiri. Cheers to all of you at the agency for your work, your commitment, your dedication to the project! extra thanks to Sandrine Y. for her implication and talent! 2011 Animation, Creative Direction, Web Design
Ginger 4 Identity Ginger 4 is a Paris (France, not Texas) based studio, specialized in high end CGI, animation and multimedia applications for both corporate and consumers. Ginger asked The orangeman to create their new identity. Minimalism was to me the way to go, designing both a simple and powerful symbol, with an elegant typeface created from scratch. In doing so, I wanted to convey a certain sense of elegance, power and timelessness. 2011 Graphic Design, Typography, Branding
ING Private Banking Brand identity I art directed and for which Euro RSCG C&O received the “mention spéciale - réalisation internationale” at the Design Stratégies Grand Prix in Paris in 2007 and Mention Honorable at the International Design Awards 2010, in America in the poster category .The brand identity can be seen in ING Private Banking communications in Europe (Netherlands, Belgium, Germany, Switzerland) and Asia. 2011 Branding, Photo Manipulation, Creative Direction
Safran Identity, architecture, branding Identity and branding for a world leader in Aerospace, Defense and Security.
Agency: Euro RSCG C&O. Identity Art Director + type design: Reza Bassiri. Ad Art Director: Julien Denhez. Creative Director: Reza Bassiri 2011 Creative Direction, Graphic Design, Typography
Hipark Residences Euro RSCG C&O designs BNP Paribas’ new luxury appartment-hotels identity and brand expression. Art Direction: Thomas Herodin. Creative Director: Reza Bassiri. 2011 Branding, Creative Direction, Graphic Design
EDF ENR website renewable energies website for EDF focused on solar power. 2011 Web Design, Creative Direction, Art Direction
Air Mauritius National airline carrier for Mauritius Island, Air Mauritius asked Euro RSCG C&O to rethink the company's positioning, brand strategy. The goal was to achieve international status through modernized and more powerful communication, and create an intimate and strong connection with the people of Mauritius Island. A new logo was created, as well as the brand experience throughout all applications, print, web, signage, communication, and livery (planes, buses, and helicopters). Feedback and outcome has been tremendous both by the Islanders and the international sphere alike. 2011 Branding, Creative Direction, Graphic Design
ESSEC Business School ESSEC Business School trusted Euro RSCG C&O for its global communication on a 360° level: print, web, advertising, PR and HR. Art Directors: Sibille Dunaigre / Eric Colin. Digital: Jonathan Porteron. Digital Creative Director: Samuel Kadz. Advertising Photography: Valerie Archeno. Advertising Concept: Reza Bassiri. Co-presidents in charge of Creation: Jérôme Galinha & Olivier Moulierac. Chief Creative Director: Reza Bassiri. Essec received the Prix du dispositif de communication d’entreprise 2010 des 24ème Grands Prix de l’Ujjef pour le dispositif de communication globale Essec. 2011 Branding, Creative Direction, Graphic Design
Groupe BPCE Art Direction: Francesca Sangiorgi Mund. Creative Direction: Reza Bassiri. Agency: Euro RSCG C&O. Banque Populaire and Caisse d’Epargne groups have merged to form the second largest banking institution in France. 2011 Creative Direction, Branding, Graphic Design
Ligue 1 & 2 Pro Football French Pro Football League identities and branding I designed at Euro RSCG C&O for the LFP (Ligue de Football Professionnel). Over 80 products and applications have been created for both Ligue 1 and Ligue 2. All elements can be seen on TV, print, on sight and even on players. Broadcast Design was created for all Ligue 2 games shown on TV (Eurosport and Numericable) 2011 Branding, Creative Direction, Graphic Design
Bleu Comme Bleu Luxury beauty salon and interior design shop based on the ouest side of Paris. Identity and branding, illustrations.
Agency: Euro RSCG C&O. Art Direction / Creative Direction: Reza Bassiri 2011 Illustration, Branding, Creative Direction
Havas Prod Agency: Euro RSCG C&O. Art Director: Eric Colin / Reza Bassiri. Creative Director: Reza Bassiri. Photography: Getty / Reza Bassiri 2011 Creative Direction, Photography, Branding
RATP Aimer la ville "Aimer la ville" by RATP.
Parisian metro system's advertising campaign in 2008, symbolizing the freedom and diversity a city offers. The posters were created from pictograms one can see in most cities. The posters have a double effect depending on distance of viewing. Up close, one sees pictograms, at a distance, these pictograms put together form and reveal a face, a couple, or a metro line on a bridge. Although the ad campaign was quite inspirational it caught the attention of the public. Identity and animation by Reza Bassiri aka The orangeman for Euro RSCG C&O. Animation production by Ginger4. Graphic design inspired by Giuseppe Attoma & Estelle Harlaut of Attoma. 2011 Advertising, Creative Direction, Motion Graphics
Tadao Ando poster series I love the work of japanese architect Tadao Ando. The way his projects are in harmony with light, nature, water. I wanted to translate this minimalism in the form of a poster series I created while a student at Art Center College of Design. 2012 Art Direction, Graphic Design, Typography
EDF Activities in 3D Visible on EDF's website, The french national energy provider wanted to show the different ways to create energy through its various technologies. CGI was used to convey a more precise, fun and interactive form to give visual and written explanation. 2012 Art Direction, Computer Animation, Graphic Design
Petit livre de la Communication Transformative Art Directors: Julien Denhez / Reza Bassiri. Creative Director: Reza Bassiri 2011 Graphic Design, Editorial Design, Typography
EDF's power solution for electric vehicles animation Art Direction and Animation for EDF's energy to power electrical vehicles 2012 Art Direction, Computer Animation, Web Design
Natixis Identity + Branding Logo Design: Frederic Boucher based on BPCE logo (mother brand). Creative Director: Reza Bassiri. Brand territory. Art Direction: Reza Bassiri / Francesca Sangiorgi Mund. Creative Director: Reza Bassiri @ Euro RSCG C&O. 2013 Art Direction, Branding, Graphic Design
edf.com corporate website Art Director. Reza Bassiri. User Interface Designer: Baptiste De Prailles. Creative Director: Reza Bassiri. 2013 Art Direction, Graphic Design, Web Design

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