New Identity for Ginger

Ginger is a Paris (France, not Texas) based studio, specialized in high end CGI, animation and multimedia applications for both corporate and consumers. Ginger asked The orangeman to create their new identity. Minimalism was to me the way to go, designing both a simple and powerful symbol, with an elegant typeface created from scratch. In doing so, I wanted to convey a certain sense of elegance, power and timelessness.