luxury group KERING identity and branding

Kering can be pronounced and understood as ‘caring’. The new name describes our attitude towards our brands, people, customers, stakeholders and the environment. The change of name is also an opportunity to reaffirm the Group’s international dimension while acknowledging its origins in the Brittany region of France. In Breton ker means ‘home’ and ‘place to live in’. Kering is therefore the family home which our brands and our employees inhabit. Our new emblem is an owl, a sign of wisdom. It represents the visionary side of the Group, our ability to anticipate trends and spot potential. A discreet and protective animal, it is a powerful symbol for a company that guides and nurtures its brands and people. The new identity is the outcome of the transformation of our business, begun several years ago. No longer a diverse conglomerate, Kering is a cohesive, integrated and international Group.

In Breton ker means ‘home’ and ‘place to live in’. Kering is therefore the family home which our brands and our employees inhabit. Our new emblem is an owl, a sign of wisdom. It represents the visionary side of the Group, our ability to anticipate trends and spot potential. A discreet and protective animal, it is a powerful symbol for a company that guides and nurtures its brands and people.
 
Kering can be pronounced and understood as "caring". The new name describes our attitude towards our brands, people, customers, stakeholders and the environment. The change of name is also an opportunity to reaffirm the Group’s international dimension while acknowledging its origins in the Brittany region of France. 
In Breton ker means ‘home’ and ‘place to live in’.
Kering is therefore the family home which our brands and our employees inhabit. 
 
Our new emblem is an owl, a sign of wisdom.
It represents the visionary side of the Group, our ability to anticipate trends and spot potential.
A discreet and protective animal, it is a powerful symbol for a company that guides and nurtures its brands and people. 
 
The new identity is the outcome of the transformation of our business, begun several years ago. No longer a diverse conglomerate, Kering is a cohesive, integrated and international Group.
 
 
Agency: Euro RSCG C&O (Havas Worldwide Paris)
Type Design: Julien Denhez. Symbol Design: Reza Bassiri
Creative Director: Reza Bassiri
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