Reza Bassiri is Chief Creative Director and Vice President at Carré Noir (Publicis Groupe), brand strategy and creative consultancy agency. He is passionate about branding in all its forms and has designed the identities of brands such as the City of Paris, Kering, Musée National de la Marine, Groupe BPCE, Banque Populaire, Air Mauritius, Milleis Bank, Natixis, Quick, Safran, Ariane Groupe & Ariane espace, Ligue 1 & 2 French Football League, Nexity, Gavi Alliance, ATR (Airbus), Stootie, Carré Noir amongst others. Other brands such as, Nespresso, Vertu, Engie, Fnac, Bulgari, EDF to list a few, have asked Reza to help them define, create and activate brand strategies, expressions and experiences.

Reza is responsible of all creative aspects. His time at the agency is spent between creation, team management and imagining the agency's perpetual transformation.

He manages a team of over sixty creatives in Corporate, Consumer, Retail, Experience and Motion Design. He holds a BFA (Graphic Design / motion Design - SU00) from the Art Center College of Design in Pasadena (California, USA) and likes to combine the best of french and anglo-saxon cultures. Reza has also taught Design at the Parsons the new school New Yorks' parisian branch. Parallel to design, Reza is also an illustrator represented by Lipstick of London, a music producer (Electronic music) and a photographer.
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