I am passionate about branding, often wear orange and believe design can have a positive impact on our lives. It has the power to make function more beautiful and relevant, more entertaining and inclusive. As a creative director, my goal is to share this vision with the creative teams I manage, the clients I advise and students I have taught.
As VP and Chief Creative Officer at Carré Noir, my job is to oversee creation and set creative vision across all disciplines at the agency. I also produce my own work as I love to create myself. I typically work on large-scale branding programmes with recent works including, Dacia, City of Paris, National Navy Museum, La Poste, ArianeGroup.
I hold a BFA in Graphic Design / Motion Design from the Art Center College of Design in Pasadena, California and my work has received numerous awards from Transform, Wolda, Creativity International, TopComs, Stratégies. I was a juror at the Eurobest 2022 in London.
I taught design at Parsons (Paris branch of the New York school).
I am also an illustrator (rezabassiri.com) represented in North America and Europe. I write and produce electronic music and have released a number of records under the Scorpio and Pink Thing labels.

Some clients: Kering, BPCE, Air Mauritius, French Football League 1 & 2, Stootie, Banque Populaire, Nespresso, Taittinger, Kronenbourg, Nespresso, Vertu, Gavi Alliance…