Air Mauritius
Identity, Brand, Livery, applications, print material, digital material, advertising material, design guidelines and more...
National airline carrier for Mauritius Island, Air Mauritius asked Euro RSCG C&O to rethink the company's positioning, brand strategy. The goal was to achieve international status through modernized and more powerful communication, and create an intimate and strong connection with the people of Mauritius Island. A new logo was created, as well as the brand experience throughout all applications, print, web, signage, communication, and livery (planes, buses, and helicopters). Feedback and outcome has been tremendous both by the Islanders and the international sphere alike.
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