SOREC
The Royal Society of Horse Encouragement (Sorec) has chosen to work with Carré Noir to create, design and deploy its new Brand Identity, all of its print, retail, digital communications. and events. Sorec is the Royal Moroccan Institution in charge of all national Haras, Racetracks, Races, Bets, Horse breeding and trainings. Morocco is one of the leading countries in Horse excellency and history. More pictures of my pictures of the Pure Blood here.
THE SYMBOL
The horse holds an integral part of the Moroccan history. Carré Noir used the Moroccan five branch star
as a starting point of the symbol. The fifth branch, becoming the Sorec symbol as the horse is within the Moroccan DNA. The symbol was built, based on one of the star's branches, conveying history, authenticity, modernity and movement. The Sorec symbol is dynamic and powerful giving a sense of moving forward at high speed.
Film: Carré Noir
Production: Wildbox Productions
Director: Julien Robbe